What to send
Your website, market, and the competitors you want compared, or the ones you keep seeing.
See exactly what your competitors are doing that you are not.
Name a few competitors and we will pull apart their SEO, paid ads, content, and positioning to show you where they are winning attention that could be yours.
Six specific comparisons, not a vague SWOT grid.
Once the gaps are clear, we can route the next move into SEO, Google Ads, Meta Ads, content marketing, AI search optimization, or a broader growth audit.
SEO keyword gaps
Terms your competitors rank for that you do not, and which ones are actually worth chasing.
Ad creative & messaging teardown
What angles, offers, and hooks competitors are running in paid search and social right now.
Content cadence check
How often they publish, what formats, and which topics are getting the most visible traction.
Positioning & pricing signals
How they position themselves and price against you, read from their own public pages.
Backlink & authority gap
Where their domain authority is pulling ahead, and the realistic links you could go after.
Quick-win opportunities
Specific gaps you could move on this month, not a 12-month competitive strategy deck.
How to use this audit
Use competitor analysis when the market feels unclear.
A competitor analysis compares the pages, offers, channels, search presence, content, and visible trust signals that make other businesses easier to find or easier to choose. It is strongest when you already know two or three competitors that keep showing up.
Start here if competitors outrank you, outbid you, or explain their offer more clearly.
Share direct competitors, not only large brands that are impossible to benchmark fairly.
The useful output is a short gap map showing what to copy, avoid, or improve first.
Tell us who you are up against.
Name your website and the competitors you actually care about. Two or three is plenty — we would rather go deep than broad.
What happens after you enquire
A short, practical path from request to recommendation.
What we check
SEO gaps, ads, content cadence, positioning, pricing signals, reviews, and authority.
What comes back
A short competitor gap read with the clearest moves to copy, avoid, or outflank.
We pull the public data
Rankings, ad presence, content output, and reviews for the competitors you name.
We compare it to your position
Where you are ahead, where you are behind, and where the gap is closing or widening.
You get the moves worth making
A short list of what to copy, avoid, or outflank first.
Helpful to include
- Two or three competitor names
- Your priority market
- The offer or service you want to compare
Competitor Analysis FAQs
How many competitors should I send?
Two or three direct competitors is ideal. The analysis is strongest when the comparison is realistic, not against large brands with completely different budgets or markets.
What does competitor analysis usually compare?
We compare visible search presence, paid ads, page structure, offers, proof, content depth, positioning, and the gaps that make competitors easier to find or choose.
When should this come before a Growth Audit?
Use competitor analysis first when the market feels unclear or you need to understand why specific businesses keep winning attention before deciding which channel to improve.
What clients say once the work is live.
Anonymised client feedback from businesses that needed clearer priorities, sharper pages, and work tied to actual enquiries.
We thought the issue was just traffic. HGM showed us that our product pages were not explaining the offer clearly enough. The changes were practical, the reporting was easy to follow, and the enquiries we got afterwards were a better fit.
Ecommerce business ownerOnline retail brand
We had a long list of SEO tasks and no idea what mattered first. HGM helped us sort the technical issues from the things that were actually stopping people from contacting us. It felt much more useful than another generic audit.
B2B business ownerUK professional services company
Our services made sense to us internally, but they were confusing on the website. HGM helped us split the pages properly, rewrite the vague sections, and make the next step clearer for visitors. The site finally felt easier to explain.
Managing partnerGrowth consultancy
They did not try to rewrite everything for the sake of it. They pointed out where buyers were likely getting stuck, tightened the calls to action, and made the page feel more trustworthy without making it sound like a sales script.
Company directorDubai service business
We had separate people looking at content, tracking, and the website, but no one was joining it up. HGM looked at the whole path and gave us a clear order of fixes. The conversations from the site became easier to qualify.
Practice ownerLegal services firm
The most useful part was the directness. We did not need a long presentation full of charts; we needed to know why the pages were not converting and what to fix first. That is what we got.
SaaS founderSpecialist software platform