What to send
Your website, market, and the competitors you want compared, or the ones you keep seeing.
See exactly what your competitors are doing that you are not.
Name a few competitors and we will pull apart their SEO, paid ads, content, and positioning to show you where they are winning attention that could be yours.
Six specific comparisons, not a vague SWOT grid.
SEO keyword gaps
Terms your competitors rank for that you do not, and which ones are actually worth chasing.
Ad creative & messaging teardown
What angles, offers, and hooks competitors are running in paid search and social right now.
Content cadence check
How often they publish, what formats, and which topics are getting the most visible traction.
Positioning & pricing signals
How they position themselves and price against you, read from their own public pages.
Backlink & authority gap
Where their domain authority is pulling ahead, and the realistic links you could go after.
Quick-win opportunities
Specific gaps you could move on this month, not a 12-month competitive strategy deck.
How to use this audit
Use competitor analysis when the market feels unclear.
A competitor analysis compares the pages, offers, channels, search presence, content, and visible trust signals that make other businesses easier to find or easier to choose. It is strongest when you already know two or three competitors that keep showing up.
Start here if competitors outrank you, outbid you, or explain their offer more clearly.
Share direct competitors, not only large brands that are impossible to benchmark fairly.
The useful output is a short gap map showing what to copy, avoid, or improve first.
Tell us who you are up against.
Name your website and the competitors you actually care about. Two or three is plenty — we would rather go deep than broad.
What happens after you enquire
A short, practical path from request to recommendation.
What we check
SEO gaps, ads, content cadence, positioning, pricing signals, reviews, and authority.
What comes back
A short competitor gap read with the clearest moves to copy, avoid, or outflank.
We pull the public data
Rankings, ad presence, content output, and reviews for the competitors you name.
We compare it to your position
Where you are ahead, where you are behind, and where the gap is closing or widening.
You get the moves worth making
A short list of what to copy, avoid, or outflank first.
Helpful to include
- Two or three competitor names
- Your priority market
- The offer or service you want to compare
What clients say after working with us.
We came in needing better visibility, but HGM also fixed the way we explained our offer. The reports were easy to read, the priorities were clear, and the work felt like it was connected to sales, not just traffic.
Elena RoystonE-commerce Brand LeadHGM did not just send us another SEO checklist. They found the weak points in our site, explained them in plain English, and helped us prioritise the fixes that actually affected enquiries. The work felt calm, organised, and commercially sensible.
Haris WhitcombeLeading B2B Business Owner - UKHGM helped us turn a messy service offering into pages that customers could actually understand. The copy became sharper, the structure made more sense, and our team finally had a roadmap we could follow.
Ines VarmaManaging Partner, Growth ConsultancyWhat stood out was the attention to how real buyers move through the site. They challenged vague sections, tightened the calls to action, and made the whole experience feel more credible without making it sound forced.
Marwan EllisDirector, Dubai Services CompanyWe had worked with agencies before, but this was the first time the website, content, and tracking were treated as one system. HGM made the next steps obvious, and the quality of conversations from the site improved quickly.
Nadia KesslerNew York Based Legal FirmThe most useful part was how direct the recommendations were. No bloated presentation, no vanity reporting, just a clear view of what was holding back our pages and what needed to change first.
Omar LindholmFounder, Specialist SaaS Platform