What to send
Your website, Google Business Profile, service area, and main local competitors if known.
Find out why you are not showing up in the local map pack.
If customers near you are searching and finding your competitors first, it usually comes down to a handful of fixable gaps: your Google Business Profile, your citations, or your reviews. We'll show you which one.
Six checks that decide most map-pack rankings.
If local visibility is the bottleneck, the next step can become local SEO, Google Business Profile optimization, citation cleanup, Google Maps ranking support, or small business local SEO.
Google Business Profile check
Categories, services, photos, and completeness scored against what actually moves map-pack rankings.
Map-pack ranking check
Where you actually show up in the local 3-pack for the searches your customers use, not just your brand name.
Citation consistency (NAP)
Whether your name, address, and phone number match across the directories Google trusts most.
Review volume & response audit
How your review count, velocity, and response habits compare to the businesses currently outranking you.
Local landing page & schema check
Whether your location pages and structured data actually tell Google where and what you serve.
Map-pack competitor comparison
A direct side-by-side against the businesses sitting above you right now, and what they are doing differently.
How to use this audit
Use the local SEO audit when map visibility matters.
A local SEO audit focuses on how a business appears in Google Maps, local packs, city searches, reviews, citations, and location pages. It is different from a broad SEO audit because proximity, category relevance, local proof, and Google Business Profile quality carry more weight.
Start here if customers search by city, neighbourhood, nearby intent, or service area.
Send the business location, service area, Google Business Profile link, and priority city terms.
The useful output is a local visibility plan across profile, citations, reviews, and location-page fixes.
Tell us where you need to rank.
Local SEO is location-specific, so the more precise you are about your service area, the more useful the audit will be.
What happens after you enquire
A short, practical path from request to recommendation.
What we check
Map-pack visibility, GBP setup, reviews, citations, local landing pages, and schema.
What comes back
A local action plan for profile, citation, review, and location-page improvements.
You tell us where you serve customers
Your Google Business Profile link and the city or area you want to rank in.
We check your local visibility
Map-pack position, citations, reviews, and on-page signals for the searches that actually matter to you.
You get a ranked local action plan
What to fix on your profile, your citations, and your review flow, in the order that moves the needle fastest.
Helpful to include
- City or service area
- Google Business Profile link
- Most important local service
Local SEO Audit FAQs
When is a Local SEO Audit better than a general SEO Audit?
Choose the Local SEO Audit when customers search by city, neighbourhood, nearby intent, service area, or Google Maps. It focuses on profile quality, reviews, citations, location pages, and map-pack visibility.
What should I send for a Local SEO Audit?
Send your website, Google Business Profile link, priority city or service area, and the services or locations that matter most. Competitor profile links are helpful if you have them.
Does the audit cover reviews and citations?
Yes. We check whether reviews, categories, business details, citations, and location-page signals are strong enough to support local visibility.
What clients say once the work is live.
Anonymised client feedback from businesses that needed clearer priorities, sharper pages, and work tied to actual enquiries.
We thought the issue was just traffic. HGM showed us that our product pages were not explaining the offer clearly enough. The changes were practical, the reporting was easy to follow, and the enquiries we got afterwards were a better fit.
Ecommerce business ownerOnline retail brand
We had a long list of SEO tasks and no idea what mattered first. HGM helped us sort the technical issues from the things that were actually stopping people from contacting us. It felt much more useful than another generic audit.
B2B business ownerUK professional services company
Our services made sense to us internally, but they were confusing on the website. HGM helped us split the pages properly, rewrite the vague sections, and make the next step clearer for visitors. The site finally felt easier to explain.
Managing partnerGrowth consultancy
They did not try to rewrite everything for the sake of it. They pointed out where buyers were likely getting stuck, tightened the calls to action, and made the page feel more trustworthy without making it sound like a sales script.
Company directorDubai service business
We had separate people looking at content, tracking, and the website, but no one was joining it up. HGM looked at the whole path and gave us a clear order of fixes. The conversations from the site became easier to qualify.
Practice ownerLegal services firm
The most useful part was the directness. We did not need a long presentation full of charts; we needed to know why the pages were not converting and what to fix first. That is what we got.
SaaS founderSpecialist software platform