What to send
Your website, Google Business Profile, service area, and main local competitors if known.
Find out why you are not showing up in the local map pack.
If customers near you are searching and finding your competitors first, it usually comes down to a handful of fixable gaps: your Google Business Profile, your citations, or your reviews. We'll show you which one.
Six checks that decide most map-pack rankings.
Google Business Profile check
Categories, services, photos, and completeness scored against what actually moves map-pack rankings.
Map-pack ranking check
Where you actually show up in the local 3-pack for the searches your customers use, not just your brand name.
Citation consistency (NAP)
Whether your name, address, and phone number match across the directories Google trusts most.
Review volume & response audit
How your review count, velocity, and response habits compare to the businesses currently outranking you.
Local landing page & schema check
Whether your location pages and structured data actually tell Google where and what you serve.
Map-pack competitor comparison
A direct side-by-side against the businesses sitting above you right now, and what they are doing differently.
How to use this audit
Use the local SEO audit when map visibility matters.
A local SEO audit focuses on how a business appears in Google Maps, local packs, city searches, reviews, citations, and location pages. It is different from a broad SEO audit because proximity, category relevance, local proof, and Google Business Profile quality carry more weight.
Start here if customers search by city, neighbourhood, nearby intent, or service area.
Send the business location, service area, Google Business Profile link, and priority city terms.
The useful output is a local visibility plan across profile, citations, reviews, and location-page fixes.
Tell us where you need to rank.
Local SEO is location-specific, so the more precise you are about your service area, the more useful the audit will be.
What happens after you enquire
A short, practical path from request to recommendation.
What we check
Map-pack visibility, GBP setup, reviews, citations, local landing pages, and schema.
What comes back
A local action plan for profile, citation, review, and location-page improvements.
You tell us where you serve customers
Your Google Business Profile link and the city or area you want to rank in.
We check your local visibility
Map-pack position, citations, reviews, and on-page signals for the searches that actually matter to you.
You get a ranked local action plan
What to fix on your profile, your citations, and your review flow, in the order that moves the needle fastest.
Helpful to include
- City or service area
- Google Business Profile link
- Most important local service
What clients say after working with us.
We came in needing better visibility, but HGM also fixed the way we explained our offer. The reports were easy to read, the priorities were clear, and the work felt like it was connected to sales, not just traffic.
Elena RoystonE-commerce Brand LeadHGM did not just send us another SEO checklist. They found the weak points in our site, explained them in plain English, and helped us prioritise the fixes that actually affected enquiries. The work felt calm, organised, and commercially sensible.
Haris WhitcombeLeading B2B Business Owner - UKHGM helped us turn a messy service offering into pages that customers could actually understand. The copy became sharper, the structure made more sense, and our team finally had a roadmap we could follow.
Ines VarmaManaging Partner, Growth ConsultancyWhat stood out was the attention to how real buyers move through the site. They challenged vague sections, tightened the calls to action, and made the whole experience feel more credible without making it sound forced.
Marwan EllisDirector, Dubai Services CompanyWe had worked with agencies before, but this was the first time the website, content, and tracking were treated as one system. HGM made the next steps obvious, and the quality of conversations from the site improved quickly.
Nadia KesslerNew York Based Legal FirmThe most useful part was how direct the recommendations were. No bloated presentation, no vanity reporting, just a clear view of what was holding back our pages and what needed to change first.
Omar LindholmFounder, Specialist SaaS Platform