What to send
Your website URL, priority pages, and anything that already feels slow or unclear.
Find out what your website is quietly costing you.
Slow load times, a confusing conversion path, or technical SEO issues can all be losing you visitors before they ever become leads. We'll show you which ones apply to your site.
Six checks that cover speed, UX, and technical SEO together.
If the findings point beyond quick fixes, the likely next path is web development, technical SEO, speed improvement, conversion rate optimization, or landing page design.
Page speed & Core Web Vitals
Load time, LCP, CLS, and INP checked on both mobile and desktop, not just a single lab score.
Mobile experience review
Whether the site actually works the way most of your visitors will experience it, on a phone.
Conversion path & CTA audit
Whether the path from landing page to enquiry, booking, or checkout is obvious or quietly leaking visitors.
Technical SEO crawl
Indexability, broken links, duplicate or missing metadata, and anything blocking search engines from ranking you.
UX & design friction points
Navigation, layout, and messaging clarity issues that make visitors work harder than they should.
Accessibility quick scan
Contrast, alt text, and keyboard navigation basics checked against common accessibility failure points.
How to use this audit
Use the website audit when traffic is not turning into action.
A website audit is useful when the site already gets visits but the conversion path feels weak. We look at page clarity, navigation, trust signals, mobile experience, form friction, speed, and the search basics that affect how visitors and crawlers understand the site.
Start here before a redesign if you want to know what is broken versus what simply looks old.
Send the key page you care about most, such as a service page, landing page, or homepage.
The useful output is a practical fix list for improving enquiries without rebuilding blindly.
Send us the site you want reviewed.
Just the URL is enough to get started. If there is a specific page or issue you already suspect, tell us and we will look closer at that first.
What happens after you enquire
A short, practical path from request to recommendation.
What we check
Speed, mobile usability, conversion path, technical SEO, UX friction, and accessibility basics.
What comes back
A practical fix list ranked by business impact, not a generic website checklist.
You share the URL
Your homepage plus any key landing pages you want included in the review.
We run the site through the checks
Speed, mobile experience, conversion path, technical SEO, and basic accessibility.
You get a prioritized fix list
What is actually costing you visitors or rankings, ranked by effort versus impact.
Helpful to include
- Homepage and key landing pages
- Primary conversion goal
- Any page or form you already distrust
Website Audit FAQs
When should I choose the Website Audit instead of the Speed Audit?
Choose the Website Audit when the issue might involve layout, messaging, navigation, trust, forms, mobile experience, and technical SEO as well as speed. Choose the Speed Audit when load time is the specific concern.
What pages should I include in a Website Audit request?
Send the homepage plus the page that matters most commercially, such as a service page, landing page, booking page, product page, or contact form path.
Does the free Website Audit include a redesign plan?
It does not include a full redesign plan. It identifies the fixes most likely to improve enquiries or sales before deciding whether design, development, speed, or CRO work should come next.
What clients say once the work is live.
Anonymised client feedback from businesses that needed clearer priorities, sharper pages, and work tied to actual enquiries.
We thought the issue was just traffic. HGM showed us that our product pages were not explaining the offer clearly enough. The changes were practical, the reporting was easy to follow, and the enquiries we got afterwards were a better fit.
Ecommerce business ownerOnline retail brand
We had a long list of SEO tasks and no idea what mattered first. HGM helped us sort the technical issues from the things that were actually stopping people from contacting us. It felt much more useful than another generic audit.
B2B business ownerUK professional services company
Our services made sense to us internally, but they were confusing on the website. HGM helped us split the pages properly, rewrite the vague sections, and make the next step clearer for visitors. The site finally felt easier to explain.
Managing partnerGrowth consultancy
They did not try to rewrite everything for the sake of it. They pointed out where buyers were likely getting stuck, tightened the calls to action, and made the page feel more trustworthy without making it sound like a sales script.
Company directorDubai service business
We had separate people looking at content, tracking, and the website, but no one was joining it up. HGM looked at the whole path and gave us a clear order of fixes. The conversations from the site became easier to qualify.
Practice ownerLegal services firm
The most useful part was the directness. We did not need a long presentation full of charts; we needed to know why the pages were not converting and what to fix first. That is what we got.
SaaS founderSpecialist software platform