What to send
Read-only account access, screenshots, exports, or the campaigns you want reviewed first.
Find out how much of your Google Ads budget is actually working.
Most accounts we review are leaking spend somewhere: bad match types, missing negatives, broken conversion tracking, or landing pages that don't match the ad. We'll show you exactly where.
Six checks that usually explain most of the wasted spend.
Wasted spend diagnosis
Where budget is leaking to search terms, placements, or audiences that were never going to convert.
Keyword & negative review
Match types, search term reports, and the negative keyword list you are probably missing.
Quality score & ad relevance
Why some ad groups pay more per click than they should, and what is dragging the score down.
Conversion tracking audit
Whether the conversions Google reports actually match real leads and sales, and where attribution breaks.
Landing page alignment
Whether the page behind the click actually matches the ad promise, and where that mismatch costs you.
Account structure & bidding
Campaign structure, bidding strategy, and budget allocation checked against how the account is actually performing.
How to use this audit
Use the Google Ads audit before increasing spend.
A Google Ads audit checks whether the account is buying qualified intent or simply collecting clicks. We look at search terms, match types, negatives, conversion tracking, bidding logic, landing-page fit, and whether budgets are aligned with real commercial value.
Start here if spend is rising but leads, sales, or lead quality are not improving.
Share campaign access or screenshots for search terms, conversions, and landing pages where possible.
The useful output is a waste-and-opportunity list before any scaling decision is made.
Send us what you have on the account.
Read-only access is ideal, but screenshots of your campaigns, search terms, and conversion setup work too. We just need enough to see what is really happening.
What happens after you enquire
A short, practical path from request to recommendation.
What we check
Spend leaks, search terms, negatives, quality score, conversion tracking, bidding, and landing pages.
What comes back
A ranked list of what to pause, fix, test, or restructure to reduce wasted spend.
You share access or screenshots
Either read-only account access or exports/screenshots of the key reports — whichever is easier for you.
We audit the account
Spend, targeting, quality score, tracking, and landing pages, checked against your actual results.
You get the fixes ranked by savings
What to pause, what to fix, and what to test next, ordered by likely impact on cost per lead.
Helpful to include
- Monthly budget range
- Current cost per lead or ROAS
- Campaigns you suspect are underperforming
What clients say after working with us.
We came in needing better visibility, but HGM also fixed the way we explained our offer. The reports were easy to read, the priorities were clear, and the work felt like it was connected to sales, not just traffic.
Elena RoystonE-commerce Brand LeadHGM did not just send us another SEO checklist. They found the weak points in our site, explained them in plain English, and helped us prioritise the fixes that actually affected enquiries. The work felt calm, organised, and commercially sensible.
Haris WhitcombeLeading B2B Business Owner - UKHGM helped us turn a messy service offering into pages that customers could actually understand. The copy became sharper, the structure made more sense, and our team finally had a roadmap we could follow.
Ines VarmaManaging Partner, Growth ConsultancyWhat stood out was the attention to how real buyers move through the site. They challenged vague sections, tightened the calls to action, and made the whole experience feel more credible without making it sound forced.
Marwan EllisDirector, Dubai Services CompanyWe had worked with agencies before, but this was the first time the website, content, and tracking were treated as one system. HGM made the next steps obvious, and the quality of conversations from the site improved quickly.
Nadia KesslerNew York Based Legal FirmThe most useful part was how direct the recommendations were. No bloated presentation, no vanity reporting, just a clear view of what was holding back our pages and what needed to change first.
Omar LindholmFounder, Specialist SaaS Platform