What to send
Read-only account access, screenshots, exports, or the campaigns you want reviewed first.
Find out how much of your Google Ads budget is actually working.
Most accounts we review are leaking spend somewhere: bad match types, missing negatives, broken conversion tracking, or landing pages that don't match the ad. We'll show you exactly where.
Six checks that usually explain most of the wasted spend.
When the issue is fixable, the next step usually sits inside Google Ads management, PPC management, Shopping campaigns, product feed optimization, landing pages, or eCommerce conversion tracking.
Wasted spend diagnosis
Where budget is leaking to search terms, placements, or audiences that were never going to convert.
Keyword & negative review
Match types, search term reports, and the negative keyword list you are probably missing.
Quality score & ad relevance
Why some ad groups pay more per click than they should, and what is dragging the score down.
Conversion tracking audit
Whether the conversions Google reports actually match real leads and sales, and where attribution breaks.
Landing page alignment
Whether the page behind the click actually matches the ad promise, and where that mismatch costs you.
Account structure & bidding
Campaign structure, bidding strategy, and budget allocation checked against how the account is actually performing.
How to use this audit
Use the Google Ads audit before increasing spend.
A Google Ads audit checks whether the account is buying qualified intent or simply collecting clicks. We look at search terms, match types, negatives, conversion tracking, bidding logic, landing-page fit, and whether budgets are aligned with real commercial value.
Start here if spend is rising but leads, sales, or lead quality are not improving.
Share campaign access or screenshots for search terms, conversions, and landing pages where possible.
The useful output is a waste-and-opportunity list before any scaling decision is made.
Send us what you have on the account.
Read-only access is ideal, but screenshots of your campaigns, search terms, and conversion setup work too. We just need enough to see what is really happening.
What happens after you enquire
A short, practical path from request to recommendation.
What we check
Spend leaks, search terms, negatives, quality score, conversion tracking, bidding, and landing pages.
What comes back
A ranked list of what to pause, fix, test, or restructure to reduce wasted spend.
You share access or screenshots
Either read-only account access or exports/screenshots of the key reports — whichever is easier for you.
We audit the account
Spend, targeting, quality score, tracking, and landing pages, checked against your actual results.
You get the fixes ranked by savings
What to pause, what to fix, and what to test next, ordered by likely impact on cost per lead.
Helpful to include
- Monthly budget range
- Current cost per lead or ROAS
- Campaigns you suspect are underperforming
Google Ads Audit FAQs
When should I request a Google Ads Audit?
Request it when spend is rising, lead quality is weak, conversions are unclear, or you want to know whether wasted search terms, landing pages, bidding, or tracking are limiting performance.
Do you need access to the Google Ads account?
Access helps, but it is not always required for the first pass. Screenshots of search terms, conversions, campaign structure, landing pages, and recent performance can be enough to identify the main issues.
Is this audit useful for ecommerce campaigns?
Yes. For ecommerce, we look at Shopping campaigns, product feed quality, conversion tracking, landing-page fit, and whether revenue data is reliable enough to guide budget decisions.
What clients say once the work is live.
Anonymised client feedback from businesses that needed clearer priorities, sharper pages, and work tied to actual enquiries.
We thought the issue was just traffic. HGM showed us that our product pages were not explaining the offer clearly enough. The changes were practical, the reporting was easy to follow, and the enquiries we got afterwards were a better fit.
Ecommerce business ownerOnline retail brand
We had a long list of SEO tasks and no idea what mattered first. HGM helped us sort the technical issues from the things that were actually stopping people from contacting us. It felt much more useful than another generic audit.
B2B business ownerUK professional services company
Our services made sense to us internally, but they were confusing on the website. HGM helped us split the pages properly, rewrite the vague sections, and make the next step clearer for visitors. The site finally felt easier to explain.
Managing partnerGrowth consultancy
They did not try to rewrite everything for the sake of it. They pointed out where buyers were likely getting stuck, tightened the calls to action, and made the page feel more trustworthy without making it sound like a sales script.
Company directorDubai service business
We had separate people looking at content, tracking, and the website, but no one was joining it up. HGM looked at the whole path and gave us a clear order of fixes. The conversations from the site became easier to qualify.
Practice ownerLegal services firm
The most useful part was the directness. We did not need a long presentation full of charts; we needed to know why the pages were not converting and what to fix first. That is what we got.
SaaS founderSpecialist software platform