Constraint
What was preventing growth: crawl problems, weak local visibility, missing authority, poor conversion paths, or disconnected channels.
Real work, measurable movement, and the strategy behind it.
Browse growth stories by outcome, client type, and channel. Each case study shows what changed, what was fixed, and why the result mattered commercially.
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Read the case studies by problem, not just by channel.
The case studies archive is built to help you compare real constraints and outcomes. A useful case study should make the starting problem clear, show what changed, and explain why the movement mattered for the business.
Work shipped
The actual SEO, paid media, content, web, or reporting work that changed the account, site, or search footprint.
Movement
The commercial signal that improved, such as rankings, traffic quality, leads, enquiries, visibility, or channel clarity.
Every story is organized around the constraint, the work, and the movement.
Use the categories below to scan real examples by channel, then open the case files that match the growth problem you care about.
Case study archive
Filter by service
B2B WooCommerce Technical SEO for a Product Catalogue
A B2B WooCommerce SEO case study focused on product catalogue structure, crawlability, internal linking, technical metadata, and commercial category visibility.
Entity Authority and AI Search Visibility for a Founder-Led Brand
An AI search and entity authority case study focused on how Google and answer engines understand a founder, company, services, and third-party proof.
Google Business Profile Verification Recovery for a Local Office
A local SEO case study focused on Google Business Profile verification, evidence preparation, support escalation, and local search recovery.
HVAC WordPress SEO and AI Search Visibility
An HVAC SEO case study focused on WordPress technical fixes, local service pages, schema, Core Web Vitals, and answer-ready visibility.
SEO, Google Ads, and Meta Ads for a Luxury Rental Brand
A luxury rental marketing case study focused on Shopify SEO, Google Ads, Meta Ads, resort-market positioning, and qualified booking growth.
Medical Aesthetics Local SEO at Scale
A medical aesthetics SEO case study focused on local search, Google Business Profile optimization, treatment pages, schema, and patient enquiry growth.
Multi-Location Local SEO and AI-Assisted Link Outreach
A multi-location local SEO case study focused on GBP management, citations, local links, schema, geo-grid tracking, and AI-assisted outreach workflows.
Programmatic SEO and AdSense Recovery for a Web Tools Site
A technical SEO case study for a web tools platform that needed programmatic page quality, indexation cleanup, and an AdSense recovery plan.
SEO and Digital PR Authority for a Recruiting Brand
A recruiting SEO and digital PR case study focused on qualified demand, industry authority, brand mentions, content distribution, and search visibility.
Shopify SEO for a Health, Wellness, and Nutrition Store
A case study for a Shopify health, wellness, and nutrition brand that needed stronger on-page SEO across products, collections, and educational content.
B2B SaaS Backlink Building for Commercial SEO Growth
A B2B SaaS backlink-building case study focused on relevant authority, safer outreach, and links that support product-led search pages.
SEO and Google Ads for a Small-Budget Search Campaign
A case study for a business needing local and national SEO plus small-budget Google Ads management from one search strategy.
Off-Page SEO and Backlinks for a Competitive Website
An off-page SEO case study for a business that needed better authority, safer backlink acquisition, and clearer link quality standards.
Local Listings and Citation Cleanup for a Service Business
A local listings and citations case study focused on NAP consistency, directory cleanup, and Google Business Profile alignment.
Monthly Marketing System for Four Shopify Websites
A case study for managing SEO, Facebook, Google, monthly stats, weekly Facebook posts, and Meta replies across four Shopify websites.
SEO Content Strategy for a Medical Tourism Website
A medical tourism SEO content case study built around treatment intent, destination trust, patient questions, and conversion-focused page structure.
Deep SEO and GEO Optimization for a UK Fintech Website
A UK fintech SEO and GEO case study focused on technical depth, entity clarity, topical authority, and answer-ready content.
Local SEO and Google Maps for Home Service Businesses
A home services local SEO case study focused on Google Maps, Google Business Profile, service-area pages, and review signals.
High-Authority Link Building for Off-Page SEO
A case study for a business that needed high-authority backlinks, better prospect quality, and a more defensible off-page SEO system.
Internal Linking Cleanup for a Large E-commerce Site
A technical SEO case study for a large ecommerce site that needed internal linking cleanup, crawl path improvements, and category restructuring.
SEO Strategy for a SaaS Company
A SaaS SEO case study focused on technical cleanup, keyword mapping, product pages, comparison content, and content-led demand generation.
SEO for a Building Inspection Company
A building inspection SEO case study focused on service-area visibility, inspection keywords, trust signals, and local landing pages.
SEO for a Wholesale Beauty Platform
A wholesale beauty SEO case study focused on product categories, B2B buyer intent, collection structure, and supplier-style search terms.
SEO for a Roofing and Driveway Website
A local SEO case study for a roofing and driveway contractor needing stronger service pages, GBP alignment, and local search visibility.
SEO Growth for a Health and Wellness Brand
A health and wellness SEO case study focused on trust-building content, service or product keywords, and safer topical authority.
Local SEO and Google Ads for a Dental Practice on Wix
A dental practice case study using local SEO, Google Ads, Search Atlas or OTTO-style workflows, and Wix website optimization.
Local SEO for a Roof Restoration Company
A roof restoration local SEO case study focused on Google Maps, service-area landing pages, reviews, and restoration-specific keywords.
Local SEO for a Roofing Company
A roofing company SEO case study focused on GBP optimization, local service pages, reviews, emergency intent, and roof-related keywords.
SEO and AEO Audit for a Home Services Website
A home services SEO and AEO audit case study focused on technical SEO, local visibility, answer readiness, and service-page improvements.
Monthly SEO Optimization for a Dental Practice
A dental SEO case study focused on monthly optimization, GBP maintenance, service pages, local keywords, and patient enquiry growth.
WordPress Landing Page Optimization for Home Service Businesses
A WordPress local SEO case study focused on landing page optimization for Google Business Profile traffic and home service enquiries.
Shopify Ecommerce SEO for Products and Collections
A Shopify ecommerce SEO case study focused on products, collections, metadata, internal links, and commercial keyword mapping.
SEO for Audio Visual Companies
An SEO case study for audio visual companies needing service-page optimization, project proof, local or B2B keywords, and lead-focused content.
Local SEO Entity Assets and Citation Building
A local SEO case study focused on entity assets, citations, NAP consistency, directory profiles, and Google Maps trust.
SEO Optimization for a Unique Wellness Brand
A wellness brand SEO case study focused on brand differentiation, search intent, trust-building content, and organic visibility.
How We Fueled a 138%+ Traffic Surge for a Leading UK Solicitors Firm
A UK solicitors firm SEO case study on scaling qualified leads through data-driven SEO and high-efficiency paid search, moving organic and paid channels from underperforming to a consistent lead source.
Recovering an Unstable Website & Building Sustainable Organic Growth
A healthcare SEO case study on fixing an inconsistent SEO foundation for a multi-location healthcare provider - replacing unpredictable traffic spikes and drops with steady, sustainable organic growth.
Scaling Organic Visibility Through Long-Term SEO
A B2B services SEO case study describing a six-month organic growth program for a business looking to reduce paid-advertising dependence, built on technical fixes, content expansion, and authority building.
Growing a High-Value Section Through Page-Level SEO
A legal services SEO case study on turning around an underperforming service section - fixing thin content, weak keyword targeting, and poor internal linking page by page.
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