A healthcare and wellness SEO case study on growing a Canadian site's estimated organic traffic from about 10,600 to 34,500 a month in two years, through link building, new content, and technical SEO.
Estimated organic traffic grew from about 10,600 to 34,500 a month, referring domains from 432 to 1,200, with 1,700 keywords now in Google's top three.
The site had been live for years with slow, flat organic growth and a small link profile of 432 referring domains.
Link building, new and expanded content, and technical SEO fixes, run together over two years.
Estimated organic traffic grew from about 10,600 to 34,500 a month, referring domains from 432 to 1,200, with 1,700 keywords now in Google's top three.
A practical view of the workstreams behind the result, before the long-form story expands on the details.
We reviewed where healthcare & wellness growth was stalling across visibility, content depth, technical health, conversion paths, and measurement.
The SEO work was ordered around the changes most likely to influence qualified demand, not around a generic checklist.
Link building, new and expanded content, and technical SEO fixes, run together over two years.
Estimated organic traffic grew from about 10,600 to 34,500 a month, referring domains from 432 to 1,200, with 1,700 keywords now in Google's top three.
A Canadian healthcare and wellness business whose patients and customers search almost entirely inside Canada. Client details are anonymized to protect confidentiality.
The site had been online for close to a decade, but its organic traffic had grown slowly and even dipped for a period. It also had a small link profile, 432 referring domains, which limited how well its pages could rank.
Grew the site's link profile through ongoing link building, so the domain had the authority to compete for its core healthcare and wellness searches.
Added new pages and expanded existing ones through content marketing, covering the topics and questions the site's Canadian audience was searching for.
Fixed the technical SEO issues that held pages back from being crawled, indexed, and ranked properly.
Links, content, and technical fixes were run together instead of one at a time. The Ahrefs chart shows referring domains and organic traffic rising together from mid-2024. New authority helped the new and improved pages rank, and the technical fixes made sure Google could crawl and index them.
All traffic figures are Ahrefs estimates, not the site's own analytics.
The site had been live for years with slow, flat organic growth and a small link profile of 432 referring domains.
Link building, new and expanded content, and technical SEO fixes, run together over two years.
No. This case study shows what changed in one context. Results depend on the starting website, market, competition, tracking, offer quality, implementation speed, and the buyer journey.
It can be useful as a pattern, but the right plan still depends on the specific market, service mix, proof assets, conversion path, and growth constraint for each business.
We came in needing better visibility, but HGM also fixed the way we explained our offer. The reports were easy to read, the priorities were clear, and the work felt like it was connected to sales, not just traffic.
Elena RoystonE-commerce Brand LeadHGM did not just send us another SEO checklist. They found the weak points in our site, explained them in plain English, and helped us prioritise the fixes that actually affected enquiries. The work felt calm, organised, and commercially sensible.
Haris WhitcombeLeading B2B Business Owner - UKHGM helped us turn a messy service offering into pages that customers could actually understand. The copy became sharper, the structure made more sense, and our team finally had a roadmap we could follow.
Ines VarmaManaging Partner, Growth ConsultancyWhat stood out was the attention to how real buyers move through the site. They challenged vague sections, tightened the calls to action, and made the whole experience feel more credible without making it sound forced.
Marwan EllisDirector, Dubai Services CompanyWe had worked with agencies before, but this was the first time the website, content, and tracking were treated as one system. HGM made the next steps obvious, and the quality of conversations from the site improved quickly.
Nadia KesslerNew York Based Legal FirmThe most useful part was how direct the recommendations were. No bloated presentation, no vanity reporting, just a clear view of what was holding back our pages and what needed to change first.
Omar LindholmFounder, Specialist SaaS PlatformBook a free consultation and we'll map the constraints, channels, and fixes most likely to create measurable progress.
