A healthcare and wellness SEO case study on growing a Canadian site's estimated organic traffic from about 10,600 to 34,500 a month in two years, through link building, new content, and technical SEO.
Estimated organic traffic grew from about 10,600 to 34,500 a month, referring domains from 432 to 1,200, with 1,700 keywords now in Google's top three.
The site had been live for years with slow, flat organic growth and a small link profile of 432 referring domains.
Link building, new and expanded content, and technical SEO fixes, run together over two years.
Estimated organic traffic grew from about 10,600 to 34,500 a month, referring domains from 432 to 1,200, with 1,700 keywords now in Google's top three.
A practical view of the workstreams behind the result, before the long-form story expands on the details.
We reviewed where healthcare & wellness growth was stalling across visibility, content depth, technical health, conversion paths, and measurement.
The SEO work was ordered around the changes most likely to influence qualified demand, not around a generic checklist.
Link building, new and expanded content, and technical SEO fixes, run together over two years.
Estimated organic traffic grew from about 10,600 to 34,500 a month, referring domains from 432 to 1,200, with 1,700 keywords now in Google's top three.
A Canadian healthcare and wellness business whose patients and customers search almost entirely inside Canada. Client details are anonymized to protect confidentiality.
The site had been online for close to a decade, but its organic traffic had grown slowly and even dipped for a period. It also had a small link profile, 432 referring domains, which limited how well its pages could rank.
Grew the site's link profile through ongoing link building, so the domain had the authority to compete for its core healthcare and wellness searches.
Added new pages and expanded existing ones through content marketing, covering the topics and questions the site's Canadian audience was searching for.
Fixed the technical SEO issues that held pages back from being crawled, indexed, and ranked properly.
Links, content, and technical fixes were run together instead of one at a time. The Ahrefs chart shows referring domains and organic traffic rising together from mid-2024. New authority helped the new and improved pages rank, and the technical fixes made sure Google could crawl and index them.
All traffic figures are Ahrefs estimates, not the site's own analytics.
The site had been live for years with slow, flat organic growth and a small link profile of 432 referring domains.
Link building, new and expanded content, and technical SEO fixes, run together over two years.
No. This case study shows what changed in one context. Results depend on the starting website, market, competition, tracking, offer quality, implementation speed, and the buyer journey.
It can be useful as a pattern, but the right plan still depends on the specific market, service mix, proof assets, conversion path, and growth constraint for each business.
Anonymised client feedback from businesses that needed clearer priorities, sharper pages, and work tied to actual enquiries.
We thought the issue was just traffic. HGM showed us that our product pages were not explaining the offer clearly enough. The changes were practical, the reporting was easy to follow, and the enquiries we got afterwards were a better fit.
We had a long list of SEO tasks and no idea what mattered first. HGM helped us sort the technical issues from the things that were actually stopping people from contacting us. It felt much more useful than another generic audit.
Our services made sense to us internally, but they were confusing on the website. HGM helped us split the pages properly, rewrite the vague sections, and make the next step clearer for visitors. The site finally felt easier to explain.
They did not try to rewrite everything for the sake of it. They pointed out where buyers were likely getting stuck, tightened the calls to action, and made the page feel more trustworthy without making it sound like a sales script.
We had separate people looking at content, tracking, and the website, but no one was joining it up. HGM looked at the whole path and gave us a clear order of fixes. The conversations from the site became easier to qualify.
The most useful part was the directness. We did not need a long presentation full of charts; we needed to know why the pages were not converting and what to fix first. That is what we got.
Book a free consultation and we'll map the constraints, channels, and fixes most likely to create measurable progress.
