Email Deliverability Audit | Happy Growth Marketing
Happy Growth Marketing

Email Deliverability Audit

Email deliverability audits covering authentication records, sender reputation, bounce and complaint rates, and inbox placement, distinct from campaign strategy or lifecycle flows.

Let's turn your your email deliverability audit review into clear next steps.

  • Expect a response within 24 hours
  • Share access or screenshots, whichever is easier
  • Get practical next steps from the HGM team
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Request your email deliverability audit review

Fill out the form, and leave the rest to our dedicated experts.

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What matters most before the next move.

Each engagement starts by narrowing the work to the constraints most likely to change visibility, conversion, or qualified demand.

01

Focused scope

This page is scoped to one specific email marketing need, not the full service catalog.

02

Clear next step

One conversion path is presented instead of competing offers or generic navigation.

03

Real specificity

Content speaks to the exact situation in the page title, not a reworded version of the parent service page.

An email deliverability audit diagnoses whether emails are actually reaching the inbox — authentication records, sender reputation, bounce and complaint rates — since even the best campaign content fails if it never gets delivered.

What an Email Deliverability Audit Reviews

  • Authentication records — SPF, DKIM, and DMARC configuration and whether they're set up correctly.
  • Sender reputation — domain and IP reputation signals mailbox providers use to decide on delivery.
  • Bounce and complaint rates — patterns indicating list quality or sending practice issues.
  • Inbox placement testing — where emails actually land across major mailbox providers.
  • List hygiene — inactive or invalid addresses dragging down deliverability metrics.

This work connects with Email Marketing, AI Reporting, and Growth Marketing.

What's Included in an Email Deliverability Audit

  • Full authentication record review and correction (SPF, DKIM, DMARC)
  • Sender reputation diagnosis
  • Bounce and complaint rate analysis
  • Inbox placement testing across major providers
  • List hygiene recommendations
  • Ongoing monitoring recommendations to catch future deliverability drops

What Happens After You Ask About an Email Deliverability Audit

The first step is checking authentication records and recent sending history for signs of reputation issues, since these are often the root cause behind declining open rates or inbox placement problems.

From there, priority goes to fixing any authentication gaps first, since these are foundational and relatively quick to correct, before addressing list hygiene and sending practice issues.

What Can Change Scope and Timeline

Scope depends on how many sending domains or email platforms are involved and how significant any existing reputation damage already is.

Who This Fits

This page fits any business sending email at meaningful volume that's seeing declining open rates, high bounce rates, or suspects emails are landing in spam more than they should.

It's a poor fit for a business just starting email marketing with no sending history yet. In that case, standard Email Marketing setup is the right starting point, with deliverability best practices built in from day one.

Helpful Inputs Before an Email Deliverability Audit Starts

Useful inputs include DNS access (for authentication records), current email platform access, and recent sending and bounce/complaint data.

The Outcome That Matters

The goal is emails that reliably reach the inbox — since no amount of great campaign content matters if it never gets delivered in the first place.

More Email Marketing pages

A simple operating path for the engagement.

We keep the work focused: diagnose the gap, build the right path, and measure what changed before scaling the next move.

01

Map the gap

Clarify the search, page, content, or conversion constraint before recommending execution.

02

Build the path

Shape the page, offer, proof, and next action around the visitor journey this page needs to support.

03

Measure the move

Connect the work to visible signals so the next sprint is based on evidence, not opinion.

What clients say once the work is live.

Anonymised client feedback from businesses that needed clearer priorities, sharper pages, and work tied to actual enquiries.

We thought the issue was just traffic. HGM showed us that our product pages were not explaining the offer clearly enough. The changes were practical, the reporting was easy to follow, and the enquiries we got afterwards were a better fit.
Ecommerce business ownerOnline retail brand
We had a long list of SEO tasks and no idea what mattered first. HGM helped us sort the technical issues from the things that were actually stopping people from contacting us. It felt much more useful than another generic audit.
B2B business ownerUK professional services company
Our services made sense to us internally, but they were confusing on the website. HGM helped us split the pages properly, rewrite the vague sections, and make the next step clearer for visitors. The site finally felt easier to explain.
Managing partnerGrowth consultancy
They did not try to rewrite everything for the sake of it. They pointed out where buyers were likely getting stuck, tightened the calls to action, and made the page feel more trustworthy without making it sound like a sales script.
Company directorDubai service business
We had separate people looking at content, tracking, and the website, but no one was joining it up. HGM looked at the whole path and gave us a clear order of fixes. The conversations from the site became easier to qualify.
Practice ownerLegal services firm
The most useful part was the directness. We did not need a long presentation full of charts; we needed to know why the pages were not converting and what to fix first. That is what we got.
SaaS founderSpecialist software platform

Common questions about this page.

How is this different from standard Email Marketing?

Standard Email Marketing covers campaign strategy and content; this page is a technical diagnostic focused specifically on whether emails actually reach the inbox — authentication, sender reputation, and deliverability infrastructure.

What are SPF, DKIM, and DMARC?

They're email authentication records that verify a sender is legitimately authorized to send from a domain, which mailbox providers use to decide whether to deliver, filter, or reject incoming email.

How do we know if deliverability is actually a problem?

Signs include declining open rates with no change in content quality, high bounce or complaint rates, or emails landing in spam/promotions folders more than expected — this audit diagnoses whether that's happening and why.

Get a focused review for this specific need.

We scope the work around the exact situation on this page, not a generic starting point.

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