A redesign is a bigger commitment than a quick audit — new structure, new platform decisions, real budget and timeline. Before any of that, we sit down and work out whether a redesign is actually the right move, and what it would need to cover if it is.
What is actually wrong with the site you have now — not a vague "it looks dated," but the specific conversion, content, and technical gaps.
What the new site actually needs to do for the business — more leads, better positioning, easier updates — before any design decisions get made.
Whether your current platform is holding you back, and what a better fit looks like given your team and budget.
A realistic range for scope, effort, and timeline — so you can decide with real numbers, not a guess.
A working outline of what a redesign would actually involve for your specific site, with no obligation to move forward.
This is a bigger ask than a free audit, so give us real context — your current site, and what a redesign would need to achieve. The more specific, the more useful the first conversation.
Anonymised client feedback from businesses that needed clearer priorities, sharper pages, and work tied to actual enquiries.
We thought the issue was just traffic. HGM showed us that our product pages were not explaining the offer clearly enough. The changes were practical, the reporting was easy to follow, and the enquiries we got afterwards were a better fit.
We had a long list of SEO tasks and no idea what mattered first. HGM helped us sort the technical issues from the things that were actually stopping people from contacting us. It felt much more useful than another generic audit.
Our services made sense to us internally, but they were confusing on the website. HGM helped us split the pages properly, rewrite the vague sections, and make the next step clearer for visitors. The site finally felt easier to explain.
They did not try to rewrite everything for the sake of it. They pointed out where buyers were likely getting stuck, tightened the calls to action, and made the page feel more trustworthy without making it sound like a sales script.
We had separate people looking at content, tracking, and the website, but no one was joining it up. HGM looked at the whole path and gave us a clear order of fixes. The conversations from the site became easier to qualify.
The most useful part was the directness. We did not need a long presentation full of charts; we needed to know why the pages were not converting and what to fix first. That is what we got.
