What to send
Your domain, target locations, and any competitors or keywords you already care about.
See where competitors are outranking you, and why.
A broad look at your organic visibility — rankings, keyword gaps, content gaps, and backlink profile — so you know exactly where the traffic you are missing is going instead. Free, no obligation.
A broad view of your organic search position.
If the audit finds a clear opportunity, the next path is usually SEO, technical SEO, local SEO, AI search optimization, or content marketing.
Search visibility snapshot
Where you actually rank today for the terms that matter, and where you are invisible.
Keyword gap check
The terms your competitors rank for that you do not — the easiest visibility to go win.
Content gap review
Pages and topics missing from your site that are already pulling in demand elsewhere.
Backlink profile at a glance
A quick read on link authority — where it is solid, and where it is thin or risky.
On-page basics check
Titles, meta descriptions, heading structure, and internal linking — the fundamentals search engines still reward.
Priority fix list
The moves most likely to lift rankings first, ordered by effort vs impact.
How to use this audit
Use the SEO audit when organic visibility is the question.
A free SEO audit is best for understanding whether search demand exists, which competitors are already capturing it, and whether your pages have enough technical, content, and authority support to compete.
Start here if rankings, keyword gaps, service-page quality, or organic traffic are the main concern.
Share target markets, important services, and competitors you keep seeing in search results.
The useful output is the first SEO fix worth making before deeper strategy or monthly work.
Send the domain, we will send back where you stand.
Give us the site you want reviewed. If you already know who your main competitors are, mention them — it sharpens the gap analysis.
What happens after you enquire
A short, practical path from request to recommendation.
What we check
Rankings, keyword gaps, content gaps, on-page basics, and backlink strength.
What comes back
A concise visibility diagnosis with the first SEO move worth making.
We pull your visibility data
Current rankings, competitor keyword gaps, content gaps, and a quick backlink read for your domain.
We find the real opportunity
Not every gap is worth chasing — we separate quick wins from long-shot terms.
You get a clear next step
A short reply on where the visibility is being left on the table, and what closing that gap would take.
Helpful to include
- Main services or products
- Priority city or market
- Known competitors
SEO Audit FAQs
When should I choose the SEO Audit?
Choose the SEO Audit when organic visibility is the main question: rankings, keyword gaps, content gaps, on-page quality, authority, or why competitors are capturing search demand before you.
What should I send for the SEO Audit?
Send your domain, priority services or products, target locations, and any competitors or keywords you already care about. That context makes the gap review much sharper.
Is this the same as a Technical SEO Audit?
No. The SEO Audit looks broadly at visibility and opportunity. The Technical SEO Audit is better when crawlability, indexation, redirects, schema, or migration risk is the suspected blocker.
What clients say once the work is live.
Anonymised client feedback from businesses that needed clearer priorities, sharper pages, and work tied to actual enquiries.
We thought the issue was just traffic. HGM showed us that our product pages were not explaining the offer clearly enough. The changes were practical, the reporting was easy to follow, and the enquiries we got afterwards were a better fit.
Ecommerce business ownerOnline retail brand
We had a long list of SEO tasks and no idea what mattered first. HGM helped us sort the technical issues from the things that were actually stopping people from contacting us. It felt much more useful than another generic audit.
B2B business ownerUK professional services company
Our services made sense to us internally, but they were confusing on the website. HGM helped us split the pages properly, rewrite the vague sections, and make the next step clearer for visitors. The site finally felt easier to explain.
Managing partnerGrowth consultancy
They did not try to rewrite everything for the sake of it. They pointed out where buyers were likely getting stuck, tightened the calls to action, and made the page feel more trustworthy without making it sound like a sales script.
Company directorDubai service business
We had separate people looking at content, tracking, and the website, but no one was joining it up. HGM looked at the whole path and gave us a clear order of fixes. The conversations from the site became easier to qualify.
Practice ownerLegal services firm
The most useful part was the directness. We did not need a long presentation full of charts; we needed to know why the pages were not converting and what to fix first. That is what we got.
SaaS founderSpecialist software platform