Constraint
What was preventing growth: crawl problems, weak local visibility, missing authority, poor conversion paths, or disconnected channels.
Real work, measurable movement, and the strategy behind it.
Browse growth stories by outcome, client type, and channel. Each case study shows what changed, what was fixed, and why the result mattered commercially.
Book a Free ConsultationProof library
Read the case studies by problem, not just by channel.
The case studies archive is built to help you compare real constraints and outcomes. A useful case study should make the starting problem clear, show what changed, and explain why the movement mattered for the business.
Work shipped
The actual SEO, paid media, content, web, or reporting work that changed the account, site, or search footprint.
Movement
The commercial signal that improved, such as rankings, traffic quality, leads, enquiries, visibility, or channel clarity.
Every story is organized around the constraint, the work, and the movement.
Use the categories below to scan real examples by channel, then open the case files that match the growth problem you care about.
Case study archive
Service
Industry
B2B WooCommerce Technical SEO for a Product Catalogue
Constraint
The distributor had valuable product data, but Google could not easily understand the catalogue depth or...
Work shipped
WooCommerce categories, product data, crawl depth, faceted navigation, internal links, metadata, and technical...
Metric moved
112 catalogue pages reprioritized, crawl depth reduced across key categories, and 27 commercial product queries...
Entity Authority and AI Search Visibility for a Founder-Led Brand
Constraint
The brand had useful first-party pages, but search and AI systems were still pulling from scattered, outdated, or...
Work shipped
We mapped entity relationships, audited source quality, prioritized independent corroboration, and turned SEO, PR,...
Metric moved
41 source gaps prioritized, 12 profile conflicts corrected, and a 90-day roadmap built to strengthen branded...
Google Business Profile Verification Recovery for a Local Office
Constraint
The business had exhausted standard Google Business Profile verification steps and needed a cleaner evidence-led...
Work shipped
Business evidence, address signals, website consistency, NAP data, support documentation, and escalation steps...
Metric moved
Verification evidence rebuilt, NAP conflicts corrected, and a support-ready GBP recovery package prepared for...
HVAC WordPress SEO and AI Search Visibility
Constraint
The HVAC company needed stronger visibility in Google Search, Google Maps, and AI answer results for urgent local...
Work shipped
WordPress technical SEO, HVAC service-page structure, schema, internal linking, Core Web Vitals, and answer-ready...
Metric moved
64% more local enquiries, 23 HVAC service keywords improved, and 18 answer-ready content gaps closed across...
SEO, Google Ads, and Meta Ads for a Luxury Rental Brand
Constraint
The luxury rental brand had premium buyers but unmanaged SEO, Google Ads, and Meta Ads, leaving demand capture and...
Work shipped
Shopify SEO, search campaigns, Meta audience strategy, resort-market keywords, landing-page messaging, and...
Metric moved
46% more qualified bookings, 3.8x blended ROAS, and 21 resort-market keywords improved after the channel rebuild.
Medical Aesthetics Local SEO at Scale
Constraint
The clinic needed technical local SEO that could drive patient enquiries while respecting the trust and compliance...
Work shipped
GBP, treatment pages, schema, local links, patient-intent content, Core Web Vitals, and quality controls were...
Metric moved
52% more consultation requests, 18 treatment keywords improved, and 7 local map-pack wins created across priority...
Multi-Location Local SEO and AI-Assisted Link Outreach
Constraint
The brand needed scalable local SEO across multiple locations without using the same generic playbook for every...
Work shipped
GBP optimization, citation cleanup, localized schema, geo-grid tracking, competitor research, and AI-assisted...
Metric moved
39 map-pack keywords improved, 84 citations cleaned, and 23 local link opportunities prioritized across the portfolio.
Programmatic SEO and AdSense Recovery for a Web Tools Site
Constraint
The tool site had many utility pages, but weak content depth and unclear navigation were holding back organic...
Work shipped
Indexation, page templates, thin-content risk, metadata, internal links, policy gaps, and scalable tool-page...
Metric moved
71 indexation issues fixed, 46 tool pages upgraded, and a staged AdSense recovery checklist created for the platform.
SEO and Digital PR Authority for a Recruiting Brand
Constraint
The recruiting brand wanted more than traffic; it needed visibility, authority, reputation, and qualified demand...
Work shipped
SEO, digital PR, content distribution, authority sources, and brand-mention opportunities were planned as one...
Metric moved
36 authority opportunities mapped, 14 commercial content gaps found, and a 90-day reputation-led SEO plan created.
Shopify SEO for a Health, Wellness, and Nutrition Store
Constraint
The store had quality products but weak product metadata, thin collection copy, and no clear keyword map for...
Work shipped
Product pages, collections, internal links, and content briefs were rebuilt around commercial and informational...
Metric moved
118% more organic sales, 67% more collection traffic, and 31 health and nutrition keywords reached page one.
B2B SaaS Backlink Building for Commercial SEO Growth
Constraint
The SaaS website had useful product pages but competitors had stronger authority and more relevant referring domains.
Work shipped
Competitor link gaps, SaaS-relevant publishers, anchor safety, and linkable assets were used to guide outreach.
Metric moved
42 relevant backlinks won, 31% growth in organic demo-page traffic, and 14 commercial SaaS keywords moved into the...
SEO and Google Ads for a Small-Budget Search Campaign
Constraint
SEO and Google Ads were being managed separately, making budget decisions and search visibility harder to control.
Work shipped
We connected SEO audits, keyword research, website content updates, and Google Ads structure into one search roadmap.
Metric moved
32% lower Google Ads cost per lead, 49% more organic enquiries, and 18 local and national keywords improved.
Off-Page SEO and Backlinks for a Competitive Website
Constraint
The website needed authority growth, but past backlink activity lacked relevance, quality checks, and a clear...
Work shipped
We audited the backlink profile, identified safer link targets, and rebuilt outreach around relevance and...
Metric moved
39 relevant backlinks earned, 28% organic traffic growth, and 17 priority pages gained stronger ranking support.
Local Listings and Citation Cleanup for a Service Business
Constraint
Inconsistent citations and incomplete listings were weakening the business's local trust signals.
Work shipped
We audited listings, corrected NAP mismatches, prioritized trusted directories, and aligned profiles with GBP data.
Metric moved
96 citations cleaned, 100% NAP consistency reached across core listings, and Google Maps actions grew by 48%.
Monthly Marketing System for Four Shopify Websites
Constraint
Four Shopify sites needed consistent marketing activity, but reporting, SEO, paid channels, posting, and Meta...
Work shipped
We built a monthly operating rhythm for SEO, Facebook, Google, reporting, weekly posts, and community response.
Metric moved
2.4x blended revenue lift across four Shopify stores, 38% more organic revenue, and 27% better Meta response speed.
SEO Content Strategy for a Medical Tourism Website
Constraint
The website needed content that could rank while still building trust for high-consideration medical tourism...
Work shipped
Treatment keywords, destination questions, patient concerns, FAQs, and trust signals were mapped into reusable...
Metric moved
212% more organic consultation requests, 38 treatment pages planned, and 46 patient-intent keywords moved onto...
Deep SEO and GEO Optimization for a UK Fintech Website
Constraint
The fintech website needed stronger search visibility and better structure for AI answer engines.
Work shipped
Technical SEO, entity optimization, internal linking, topical coverage, and answer-style content blocks were...
Metric moved
156% more non-brand organic clicks, 44 answer-ready content blocks added, and 19 fintech keywords reached page one.
Local SEO and Google Maps for Home Service Businesses
Constraint
The business needed more map visibility but its GBP, service pages, reviews, and citations were not reinforcing...
Work shipped
GBP optimization, local keywords, service-area pages, citations, and review signals were aligned into one local...
Metric moved
74% more Google Maps actions, 29 local keywords reached top-five visibility, and service-area enquiries increased...
High-Authority Link Building for Off-Page SEO
Constraint
The website needed stronger authority, but link quality and topical relevance mattered more than raw volume.
Work shipped
We prioritized relevant high-authority prospects, reviewed anchors, and connected outreach to pages with...
Metric moved
57 quality backlinks built, domain authority grew by 12 points, and 21 commercial keywords improved within 90 days.
Internal Linking Cleanup for a Large E-commerce Site
Constraint
Important product and category pages were buried because internal links had grown messy over time.
Work shipped
Crawl paths, link depth, anchors, category relationships, and priority pages were reviewed before restructuring...
Metric moved
32% more organic category clicks, 44% fewer orphaned URLs, and crawl depth reduced for 126 priority ecommerce pages.
SEO Strategy for a SaaS Company
Constraint
The SaaS company had a product worth searching for, but its pages were not mapped to the way buyers compare software.
Work shipped
Product, feature, integration, comparison, and use-case keywords were mapped into a technical and content SEO roadmap.
Metric moved
3.8x more organic demo requests, 74% more product-page sessions, and 23 SaaS buyer keywords reached page one.
SEO for a Building Inspection Company
Constraint
The company offered important inspection services, but its website did not match how homeowners and property...
Work shipped
Local inspection keywords, service pages, GBP signals, FAQs, and trust proof were rebuilt around buyer intent.
Metric moved
73% more inspection enquiries, 46% more Google Maps actions, and 11 local service keywords reached top-three...
SEO for a Wholesale Beauty Platform
Constraint
The platform had products but weak category targeting for salons, retailers, and wholesale beauty buyers.
Work shipped
Category pages, product metadata, B2B search terms, internal links, and content support were mapped around...
Metric moved
142% more B2B organic revenue, 88% more category clicks, and 34 wholesale beauty keywords reached page one.
SEO for a Roofing and Driveway Website
Constraint
Roofing and driveway services were listed on the site, but search intent, location targeting, and conversion paths...
Work shipped
Service pages, local keywords, GBP signals, project proof, and internal links were organized around high-intent...
Metric moved
71% more quote requests, 54% more local organic sessions, and 12 roofing and driveway terms reached page one.
SEO Growth for a Health and Wellness Brand
Constraint
The brand needed organic visibility but had to build trust carefully in a sensitive health and wellness category.
Work shipped
We mapped wellness keywords, improved page structure, added FAQs, strengthened internal links, and avoided...
Metric moved
126% organic traffic growth, 52% more product or service enquiries, and 24 wellness keywords reached page one.
Local SEO and Google Ads for a Dental Practice on Wix
Constraint
The practice needed stronger local visibility, but its Wix pages, GBP, and Google Ads campaigns were not connected.
Work shipped
Dental service keywords, GBP optimization, Wix page updates, and Google Ads structure were aligned around patient...
Metric moved
58% more patient calls, 41% lower Google Ads cost per lead, and 9 dental service terms moved into the local top three.
Local SEO for a Roof Restoration Company
Constraint
The company offered a specialized roofing service, but its local SEO did not clearly separate restoration from...
Work shipped
Roof restoration keywords, GBP services, local pages, reviews, and project proof were aligned around service-area...
Metric moved
63% more roof restoration calls, 21 local keywords improved, and GBP service interactions grew by 45%.
Local SEO for a Roofing Company
Constraint
The roofing company needed more local leads, but GBP, website pages, and reviews were not sending consistent...
Work shipped
Roofing services, city pages, GBP categories, review prompts, and internal links were rebuilt around high-intent...
Metric moved
89% more roofing leads, 66% more GBP calls, and 14 roofing keywords reached local top-three visibility.
SEO and AEO Audit for a Home Services Website
Constraint
The home services site needed to be found in both traditional local search and answer-style search results.
Work shipped
Technical SEO, service-page depth, FAQs, local entity signals, and answer-ready content blocks were audited together.
Metric moved
83 SEO and AEO issues prioritized, 31 answer-ready content gaps found, and a 90-day roadmap projected 40% more...
Monthly SEO Optimization for a Dental Practice
Constraint
The dental practice needed consistent monthly SEO work rather than one-time edits that faded quickly.
Work shipped
Monthly GBP updates, service-page improvements, keyword tracking, reviews, and content tasks were organized into a...
Metric moved
47% more monthly patient calls, 22% more GBP direction requests, and 13 treatment keywords improved in local rankings.
WordPress Landing Page Optimization for Home Service Businesses
Constraint
The business had WordPress pages, but they were not built around local intent or Google Business Profile...
Work shipped
GBP landing pages, local headings, service proof, FAQs, internal links, and calls to action were rebuilt around...
Metric moved
68% more leads from GBP traffic, 42% higher landing-page conversion rate, and 15 service-area keywords improved.
Shopify Ecommerce SEO for Products and Collections
Constraint
The Shopify store needed better search visibility across products and collections, not just homepage optimization.
Work shipped
Product keywords, collection architecture, metadata, image SEO, and internal links were rebuilt around ecommerce...
Metric moved
86% organic revenue growth, 53% more collection-page sessions, and 27 product keywords reached page one.
SEO for Audio Visual Companies
Constraint
The AV company offered technical services, but its pages were too broad to rank for high-intent commercial searches.
Work shipped
AV service keywords, project types, industries served, technical FAQs, and proof points were mapped into a clearer...
Metric moved
91% more qualified AV enquiries, 64% more organic service-page sessions, and 18 priority keywords moved onto page one.
Local SEO Entity Assets and Citation Building
Constraint
The business needed stronger entity signals so search engines could connect its brand, services, location, and...
Work shipped
Citation cleanup, directory profiles, local entity assets, GBP alignment, and consistent service descriptions were...
Metric moved
68 entity assets built or corrected, 52 citation gaps closed, and local pack visibility improved across 19 target...
SEO Optimization for a Unique Wellness Brand
Constraint
The brand had a distinct wellness offer, but its search presence did not explain why the offer mattered or who it...
Work shipped
Brand positioning, wellness keywords, educational content, FAQs, and conversion pages were connected into one SEO...
Metric moved
92% more organic enquiries, 61% more non-brand traffic, and 20 wellness keywords reached page one.
How We Fueled a 138%+ Traffic Surge for a Leading UK Solicitors Firm
Constraint
Organic and paid search were both underperforming, with rankings stuck for the firm's highest-value legal keywords.
Work shipped
Competitor analysis, technical SEO, and on-page optimization run against one shared measurement framework across...
Metric moved
138%+ more total users, with organic search and paid search both contributing real, tracked volume.
Recovering an Unstable Website & Building Sustainable Organic Growth
Constraint
Years of prior agency work had left traffic unpredictable - occasional spikes followed by drops that made organic...
Work shipped
Technical SEO cleanup, service pages rebuilt around real search intent, and an internal linking model connecting...
Metric moved
98,000 organic clicks and 1.03M impressions, with traffic and rankings finally holding steady instead of spiking...
Scaling Organic Visibility Through Long-Term SEO
Constraint
Useful content already existed, but incomplete topical coverage and weak site architecture kept it from competing...
Work shipped
A six-month program fixing the technical foundation, expanding topical coverage, and strengthening internal...
Metric moved
52,400 organic clicks and 3.84M impressions, growing month over month as rankings caught up with the expanded content.
Growing a High-Value Section Through Page-Level SEO
Constraint
A specific service section was live but invisible in search - thin content, weak keywords, and no internal linking...
Work shipped
Page-by-page rewrites around real user intent, supporting content for topical authority, and a deliberate internal...
Metric moved
9,440 organic clicks and 541,000 impressions, with the section's key pages now genuinely competitive.
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